Matomo

Matomo is an open-source web analytics tool designed to give you full control over your website data while prioritizing user privacy. Whether you're a business, marketer, or developer, Matomo offers powerful insights into your website's performance and user behavior, without compromising on data security. With Matomo, you can track key metrics like page views, bounce rates, conversions, and user actions. The platform also offers advanced segmentation, letting you dive deep into specific user groups based on behavior, demographics, or traffic sources. It provides comprehensive reports, from real-time data to long-term trends, so you can make informed decisions. A standout feature of Matomo is its commitment to privacy. It’s GDPR-compliant and allows you to host your analytics on your own servers, so you have full control over your data. This is ideal for businesses that need to ensure data security and avoid third-party data sharing. Matomo goes beyond basic analytics with tools like A/B testing, heatmaps, session recordings, and eCommerce tracking, helping you optimize your website for better user engagement and higher conversions. Plus, its flexible API makes it easy to integrate with other systems.